Go City Celebrates 25 Years of The London Pass with Rare ‘Back to ’99’ Pricing

Tuesday, November 19, 2024

Go City, the world’s leading sightseeing and attraction pass brand with a 60% global market share, is marking the 25th anniversary of its flagship product, The London Pass®. As part of the celebration, Go City is offering a limited-time promotion that takes travelers “Back to ’99,” allowing them to purchase one-day passes at the original launch price. Starting at just £22 (approximately $28) for adults and £14 (approximately $18) for children aged 5-15, this offer gives visitors a chance to experience London’s top attractions at an unbeatable value. The London Pass® has revolutionized the way tourists explore the world’s most iconic destinations, and this anniversary marks a significant milestone in its mission to make sightseeing more accessible and affordable.

“For 25 years, Go City has helped travelers explore the best a city has to offer, at an incredible price,” said Jon Owen, Go City CEO. “We’re proud of the role we’ve played in advancing the attractions sector, and grateful to our 1,500+ attraction partners who have been on this journey with us. Together, we’ve revolutionized the city vacation space by building products that meet the diverse needs of passholders. Over the next 25 years, we look forward to continuing to enhance the traveler experience through new technologies and innovations that enable them to more see more and save more.”

Go City, a leader in the travel industry known for revolutionizing the way tourists experience iconic cities, is celebrating the 25th anniversary of its flagship product, The London Pass®. Over the past two decades, Go City has pioneered a series of technological innovations, from launching the first dedicated website and mobile app to introducing its generative AI assistant, GoBot, in August 2024. GoBot has already solved 60% of customer inquiries, offering instant support in seven languages without the need to speak to a representative.

To mark the silver jubilee of The London Pass®, which grants access to over 95 top attractions in London, Go City is offering a special “Back to ’99” sweepstakes. This exclusive offer gives a limited number of winners the chance to purchase The London Pass® at its original price from 1999. Among the more than 95 attractions included on the pass are long-time partners such as London Zoo, Kew Gardens, the Tower of London, St. Paul’s Cathedral, and Windsor Castle—many of which were part of the original 1999 lineup.

The special pricing for the “Back to ’99” sweepstakes is as follows:

• £22 for adults and £14 for children – One-day pass
• £39 for adults and £24 for children – Two-day pass
• £49 for adults and £30 for children – Three-day pass

The sweepstakes is open until 11:59 p.m. ET on Thursday, November 21, 2024. Winners will be randomly selected and receive a promo code for the purchase of up to two passes at the original 1999 prices. The London Pass® continues to offer visitors a convenient way to explore London’s rich cultural offerings at an unbeatable value.

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